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ZEISS Single Vision Superb

Price range: ৳ 20,150 through ৳ 33,900
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ZEISS Single Vision Smartlife Individual

Price range: ৳ 32,450 through ৳ 126,850
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ZEISS Single Vision SmartLife Individual 3 Lenses

Price range: ৳ 43,800 through ৳ 138,500

ZEISS Single Vision SmartLife Individual 3 Lenses

Price range: ৳ 43,800 through ৳ 138,500

About this Product

** Lens’ prices are for SPH power upto -6.00 and CYL power upto -2.00
** High-Power Lens/Progressive Lens/Complex Power will cost higher
** EMI facilities available for all eligible credit card holders. Minimum Purchase amount 5,000/=

Press Release
ZEISS SmartLife Individual 3: A New Generation of Tailor-Made Lenses
ZEISS uses the latest scientific findings on visual behavior and visual needs to update its premium product portfolio.

Aalen, Germany | 14. February 2023 | ZEISS Vision Care
The ZEISS SmartLife premium lens portfolio has successfully established itself as the go-to portfolio for eyecare professionals in the market over the past three years. However, people’s lifestyles and viewing habits are continually changing and scientific studies can now provide new insights into these changes. Based on these findings, ZEISS has improved the design of its ZEISS SmartLife lens portfolio. In addition, the new SmartLife Individual 3 lenses offer the highest level of personalization available in a ZEISS lens.

“The ZEISS SmartLife lens portfolio is an excellent example of the scientific standard at ZEISS. Based on the latest research and most up-to-date technology, we can now offer eye care professionals an even more customized product portfolio to meet their customers’ modern visual requirements at all ages,” says Manuela Weinreich, Head of Product Management Lens Designs at ZEISS Vision Care. 

The essentials at a glance: 

A study by the ZEISS Vision Science Lab and the University of Tübingen, Germany, investigates the correlation of ocular biometry and refractive errors. It shows that each eye has two “centers of rotation” (CoR) for every eye movement: one horizontal and one vertical. Previous design calculations only incorporated an averaged CoR. ZEISS has now incorporated both CoR in SmartView 2.0 technology, which has resulted in wider fields of clear view.1 SmartView 2.0 technology is featured in the entire ZEISS SmartLife portfolio.
The ZEISS international global vision study2, shows that visual behavior noticeably differs between different age groups, and certain age clusters can be deduced. In addition, it reveals that consumers’ self-assessed lifestyle data miss essential components to match visual needs and behavior. These findings meant that the design of all ZEISS SmartLife lenses could be further optimized to deliver the highest level of individualization under the ZEISS SmartLife Individual 3 portfolio of lenses.
There is no doubt that our viewing habits change according to our lifestyle. The ZEISS SmartLife lens portfolio was launched in 2019 as a solution to the challenges of modern, dynamic viewing behavior, which is typified by increased switching between digital and analog. Recent studies now show that viewing behavior has changed even more. Intense digital viewing in our daily lives with multiple devices at the same time has made dynamic visual behavior an even more important factor in a fast-changing, digitally immersive world. The trend can be observed across all age groups: More than half of the world’s population now carries a portable digital device.3 55 plus is the age group with the largest current smartphone penetration growth rate4 and 60 percent of children under the age of 5 years are already starting to engage with smartphones5.

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